( Beautiful brands deserve to be seen )

The growth partnerfor the residentialdesign and build trade.

The work is already exceptional. Almost nobody outside your circle can see it. We fix that, in your voice. Illume is the growth partner for the residential design and build trade. Designers, showrooms, remodelers, builders, and the brands they carry. One finished project becomes visibility, trust, and booked consultations across every channel your buyers use.

Chicago → Nationwide · Designers, showrooms, remodelers, builders, brands · Est. 2021Scroll to enter ↓

( 01 · The premise )

You’re not hiring a marketing company.You’re gaining a growth partner.

Designer's hand resting on walnut and oak flooring samples among fabric and paint swatches

We work only with the people who design and build homes: interior designers, design studios, cabinet dealers and showrooms; remodelers and custom home builders; and the dealer-sold cabinet, countertop and outdoor-kitchen brands they carry. Three audiences, one trade, one voice. Most vendors wait for a brief. We look at your pipeline, your calendar, and your market, find the opportunities you have not thought to ask about, and build the campaign across every channel that makes sense. Then we show up as you.

About the studio ↗

/ 01

Strategic partner, not task executor

we find the opportunity before you ask

/ 02

We speak as you, not for you

every caption, reply, and email sounds like you

/ 03

Only the design and build trade

years of trade knowledge from day one

( 03 · How it works )

Instagram, Google, AI search, your website, and booking: one partner for all of it.

The three jobs
/ 01

Get found

Your work shows up where buyers look first: Instagram, Google, the review profiles they check, and the AI engines they now ask by name. Finished projects become search pages, posts, and answers, in your market.

Found by the people already looking.

/ 02

Build trust

Every caption, review reply, newsletter, and press mention sounds like you, because for your audience it came from you. Reviews, awards, and features get put to work across every surface instead of posted once.

They arrive already sold on the work.

/ 03

Book the work

Where an AI concierge is installed, the first text goes back in seconds and the project is qualified before it touches your calendar. Campaigns run where they fit, and one report shows what every channel turned into.

One report, from the first touch to the signed project.

The signature move ↓

( 04 · The signature move )

Est. 2021Focus The design and build tradeBase Chicago · Nationwide

You finish a project you are proud of. A typical agency posts a few photos and moves on. The review comes in, gets a template reply, and disappears. The award becomes one graphic. That is where we are different. One project, every channel, in your voice.

One project becomeseverything.

( One input, every channel )

A typical agency posts the reveal once and moves on. We treat every finished kitchen, every review, every award, and every dealer feature as material for every channel your buyers use, written in your voice. Pick one and watch what happens.

One finished kitchen
The photographer sends the final set on a Tuesday.
becomes, in your voice
01INSTAGRAMA Reel on the design decisions, a before-and-after carousel, Stories with the homeowner’s reaction
02WEBSITEA project page built to rank for the city and the room, bringing inquiries for months
03GOOGLEFresh photos and a post on your Google Business Profile the week it wraps
04NEWSLETTERThe hero feature in next month’s email to past clients and warm leads
05PRESSPitched to the local design press and the trade platforms where it fits
06AI SEARCHWritten so the engines people ask first can cite you by name

( 05 · Our work )

Real firms, real projects.

Selected work · Studios, showrooms, remodelers, builders

( Real client stories )

Before Illume, we relied entirely on word of mouth. Now our website and Instagram work together as a system. (Lance & Marcie Stratton, Studio Stratton)

The Meta ads and CRM automation Illume built for us changed everything. We went from chasing leads to having a steady pipeline. (Conor Honeycutt, Honeycutt Group)

Our digital presence finally matches the quality of our homes. The website redesign alone was worth it, but the ongoing strategy is what really sets them apart. (Stephen Hann, Hann Builders)

Next step

Five firms, one system. Yours is next.

( Straight answers )

Questions we hear first.

What does Illume do?
Illume is the growth partner for the residential design and build trade. Designers, showrooms, remodelers, builders, and the brands they carry. Founder-led. We run your content in your voice, your Google and AI search presence, your website, your newsletter, and the system that answers and books inquiries, so one finished project becomes visibility, trust, and booked consultations.
Who does Illume work with?
Three audiences only: design studios, showrooms and interior designers; remodelers, design and build firms and custom home builders; and cabinet, countertop and outdoor-kitchen brands that sell through dealers. We say no to everyone outside this trade.
How do we start?
With a three-minute application, read personally. If it fits, you receive an invitation to the discovery call. There is no public calendar and no price before we understand your business.

Read the guides behind the work: AI search visibility, Google Business Profile, and landing pages.

Stop being the best-kept secret.

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